21 | enero | 2021
Do you want to captivate your readers and followers so that they don't miss any of your contributions? Do you want to convince those who visit your website to purchase your services? It's time to go professional and embed storytelling into your digital marketing strategy.
What is storytelling?
The art of storytelling that stimulates the senses invites you to perform an action. This technique is very effective in creating an image of recognized brands and in capturing an idea that is difficult to erase in the minds of users.
This tactic resorts to the use of sensory language that awakens emotions and interests. With a few sentences, it is capable of making the reader identify with the product or service until he or she reaches the point of acquiring it.
The success of narrative art does not depend only on the product, but also on the experience provided to the user who comes into contact with this informative content.
How to develop and pose correctly the writing of stories?
Communication has undergone several modifications over the years, before information about goods was presented in a flat way without being attractive, now it is necessary to stimulate emotions to create the need of the user or customer.
You have to manage correctly the ability to tell marketing stories and that is why we present you the following recommendations to develop your plan.
- Use stimulating language. The human mind does not show any interest when it does not find meaning or practicality in a matter, so we tend to forget things, but when we have an emotional impact, that sensation forces the retention of attention.
When you learn to tell engaging stories, you get people to pay more attention and be receptive to your offerings. You should choose to use language that is close to you and select the right verbs that express power, confidence and enthusiasm.
- Be realistic. When it comes to the customer's emotions, you must show respect and not create expectations so high that you cannot meet them.
Make sure your stories reflect solutions that your product will effectively deliver, a satisfied customer will bring you good recommendations, while a disappointed one will soon spread complaints about your business.
- Bring something to your audience. When your audience detects that a message is practical, they will not hesitate to share it in social networks or other media.
There are so many things you can contribute: a tip related to your activity, an informative data, a risk warning, or simply a recommendation to enjoy the vacations or some activity.
The importance of storytelling as a communication strategy.
The importance of storytelling as a communication strategy The art of storytelling is no longer a luxury or an option, it is a necessity within the marketing world for the following reasons:
- Creation of emotions. A large part of the purchases we make are due to emotional factors. We will always have fears, worries, precautions or even illusions that will drive us to acquire a product. With the ability to shape ideas, you can unleash that range of stimuli that encourage the desire to listen to you and acquire what you offer, improve the art of communication and win more customers.
- Identification with customers. If you can get the customer to express in his mind "this is made for me", you will have ample possibilities of success. When we create a sense of identity with the customer, we create empathy and in turn the desire to reciprocate with the purchase. If you know how to give away information, advice or experiences, your audience will give you their trust and valuable recommendations.
- Simplicity makes you fall in love. If you learn to handle simple, digestible and captivating communication, your audience will react in your favor.
Have you noticed that the vast majority of books that become best sellers are written in simple, non-technical language? Don't confuse your audience and tell them stories that can be understood from the first reading.
Modernize your digital marketing strategies by inserting storytelling, master this art and captivate your audience, who will thank you and reward you with their preference. Besides business, communication is an art that you must also master.