10 | diciembre | 2020
Did you know that email is a valuable help to bring your business to new customers? To achieve this you need to know better about mailing campaigns and how you can integrate them into your marketing strategy.
Email marketing and your business
Pay attention to what comes next so you can better understand this strategy.
What is email marketing?
It is the sending of emails to your clients to inform them about promotions, events, announcements or useful information for them. This strategy allows those who interact with you to be aware of the activities of your company.
Email marketing should not be used exclusively for sales. Before getting the customer to agree to make their purchase, you have to earn their trust and loyalty. That is the purpose of emails.
What advantages will you get by applying this digital strategy?
We can cite the following benefits:
Segmentation. By having a database of your clients, you know what type of emails can be special for a certain sector. This selection of your market allows you to optimize the results of your emails.
Measurement. Through digital tools you can measure the impact of the emails you send. The parameters to be evaluated are clicks, openings, sales achieved through email, among other data.
Low cost marketing. No large investment is required to get information to customers via email.
Is it functional? Success stories
You can be successful in your digital marketing campaigns if you use email as an additional resource in your digital strategy. Here are a couple of examples:
Dell. This company dedicated to the computer industry has managed to increase its sales to 109% thanks to the sending of emails with animated images that invite you to try new products.
Costa Coffee. Through an animated image of ice cubes, sent by email, this company invited its users to buy their favorite frozen drinks in summer.
Tips for your email marketing campaigns
Be rational in shipments. If you send emails too frequently, you will annoy the client and they will end up blocking you. Decide the period and the content to send, make the client wait for your next email.
Take care of the structure of the mail. Write the text in a close and friendly way. Use legible typeface and bold words and phrases that invite action or provide important information. Includes pictures. The visual impact will complement what you will achieve through the text. Use good resolution images that can be viewed from any device.
Email will be the best friend of your digital marketing agency. Apply these tips to increase your number of clients, achieve their loyalty and that they refer you to new prospects.