03 | diciembre | 2020
Surely you have done hundreds of searches on Google, which have directed you to a couple of prominent links as results. Perhaps you have been tempted on more than one occasion to click on those main results or you have done it directly.
Can you imagine your brand in those first search positions? With Google Ads this is possible.
What is Google Ads?
It is a service of the Google company, responsible for offering sponsored advertising throughout the web to potential advertisers. These ads appear in:
- The Google search results page.
- In specific areas of different web pages.
- In all Google applications.
How does Google Ads work?
Its operation is based, mainly, on the use of cookies and keywords that you can choose according to the characteristics of your business. This is decisive to understand what type of people your products or services are aimed at, so that you ensure greater exposure in your specific sales channels.
To get started, you will need to select your business goals, choose the geographic area in which you want your ad to appear, set a monthly budget, and once approved, enjoy the benefits.
This tool offers different types of campaigns that meet the demands of each company.
Thus, among the campaigns to develop we find:
- Search network
- Google Shopping
- Display
- Universal application campaign
- Video ads
It all depends on the campaign focus you have in mind, as well as your sales and exposure goals. However, we recommend advising you properly when hiring a service.
Get the most out of it
For your ads to work optimally, we recommend having at least three different ads, take advantage of new Google tools such as Smart Display and extensions for ads, and always keep abreast of the statistics that the page offers you.
Digital marketing
Do you know all the marketing tools in their virtual format? Certainly, not all of us understand how digital marketing works, so it is more advisable to get professional advice that will take you by the hand towards this new way of advertising. Every company needs the help of an expert who understands about search engine positioning (SEO), how advertising campaigns work and the best way to take advantage of keywords. Don't hesitate to look for a digital marketing agency when designing a good advertising strategy.
The world is advancing by leaps and bounds, and so is commerce. In this modern era it is necessary for companies to achieve a correct migration to the virtual world so that they can reach a greater number of users. That is the reason why we encourage you to use tools such as Google ads and many others at your disposal. Achieve your business goals!