28 | enero | 2021
Until a few years ago it was seen as an impossible dream to fulfill that a celebrity would appear in our advertising to provide a review of our product. Today you can market through accessible influencers that will enhance your brand's reputation.
What is Influence Marketing?
The art of storytelling that stimulates the senses invites you to perform an action. This technique is very effective in creating an image of recognized brands and in capturing an idea that is difficult to erase in the minds of users.
This tactic resorts to the use of sensory language that awakens emotions and interests. With a few sentences, it is capable of making the reader identify with the product or service until he or she reaches the point of acquiring it.
The success of narrative art does not depend only on the product, but also on the experience provided to the user who comes into contact with this informative content.
What are the benefits?
When you apply marketing influence within your business, you will get the following benefits:
1. Improve your reputation. A widely known profile that recommends you, creates among its followers the security that they too can acquire what you offer and feel satisfaction.
A common habit among consumers is to seek recommendations from friends or experienced people who know about the subject and have already tried the product. An influencer comes to fulfill that role and by being at your service he or she will be able to offer favorable reviews for your brand.
2. Native advertising. Social networks have tools that allow the user to reduce invasive advertising. So strategies based on campaigns with marketing applications may not be effective in these cases. How to overcome this obstacle imposed by some users?
In order for your advertising to be accepted without restrictions, you can create influence marketing. To see content from an influencer is because the user follows it, with this action you accept its content and do not apply the restrictions on invasive advertising, so you can reach even those users who hate invasive marketing.
3. SEO optimization. Search engines may not yet place you among the best results. How can you speed up the process and position your brand within the market? An authorized and widely recognized voice will be very useful for other people to know your company and to search for it on the Internet. This action will not go unnoticed by Google and consequently your SEO will improve.
How to carry out effective influence marketing strategies?
In order for you to take advantage of the above-mentioned benefits, you must apply the following recommendations:
- Identify the ideal profiles. You should not be guided only by the number of followers of the account, what really defines the quality of influence is the quantity of reactions that the page provokes. Does your audience react, comment and share the publications massively? In that case you have an interesting option to include in your marketing campaign.
- Offer free tests to the media that will make you known. Once you have chosen the appropriate media, you should treat it as if it were one of your favorite customers. Provide them with a sample of the product you will offer and give them all the information they need about your brand, you have to create a pleasant experience in it so that they can project that satisfaction to their audience.
- Prepare your website and social networks to receive new followers. Don't leave all the work to the celebrity in social networks, create content in your profile or website and subscription forms so that new visitors discover an active and attractive page.
The benefits of employing influencers within our marketing plan.
Some additional benefits that you will enjoy thanks to the influences are
- Increased traffic to your site and social networks.
- Influence profile followers are usually from the millennial generation, which is distinguished by its high consumption capacity. So you are more likely to close sales.
- The number of influencers' followers tends to grow exponentially, and so does the number of people who will get to know your brand sponsored by them.
- You will be able to take your brand even to those users who have activated the tools for blocking invasive advertising.
To make your brand widely known, don't hesitate to insert the charisma of an influencer into your marketing strategy. Apply the recommendations we have mentioned and you will improve your presence on the Internet and in the market, which will position you within your sector.