14 | enero | 2021
Do you want your brand to gain more recognition and prestige during this 2021? It's time to learn how to develop campaigns like the big corporations. Implement these innovative resources in your company's digital marketing and enjoy new followers and clients.
The Digital marketing trends that will reign during the year 2021.
Here is a list of trends related to digital marketing that will drive brands over the next year. If you want to apply them in your company, think how you could apply it.
1. Social networks
The initial step for any business that wants to prosper is to create a profile in the main social networks that dominate today: Facebook, Twitter, Instagram, LinkedIn, Tiktok, YouTube, among others.
Through these tools you will give your audience the opportunity to know more about your products and services, you will be able to create low cost segmented campaigns and you will have the possibility to apply the rest of the trends.
In addition to creating your business profile, you must give maintenance and activity to your page, a forgotten site will not encourage your customers to visit you. Social networks tend to reward the pages that record activity with greater visibility.
If you already have your social media accounts, now is the time to review the following marketing concepts for 2021.
2. Influencers
Are you going to publish a book, open an online store or a restaurant? In addition to having accounts in the main social networks, you should have contact with well-known characters on the Internet to advertise your products or services.
An influencer is a social network user who has thousands and perhaps even millions of followers, usually focusing on one sector of the market and offering opinions about products. The vast majority of them create informative videos where they express their opinion and recommendations.
In 2021 it will be a great opportunity to contact an influencer who can give a review about what you offer, because of its massive audience you will surely have a great chance of success.
3. Content marketing.
Despite the powerful impact that videos have, written information will never go out of style. If you already have your profiles in social networks, it is recommended that you direct your followers to a blog where you provide them with more information.
Remember that an informed customer usually acts with gratitude and as a result tends to buy your products, or doing so out of a sense of correspondence. If you offer to help them make the best possible purchase, the customer feels your interest and trusts you and what you offer.
For the creation of content it is important that you take care of your spelling and bibliographic sources, avoid copying content from other pages, check the style and language of your writing and as a result you will get many visits to your page.
4. Multimedia content.
It is estimated that approximately 80% of the content circulating on the Internet are videos, much of what is shared on Facebook is multimedia material.
This data makes us think that we have to give importance to the creation of videos and publish them in our social networks.
There are programs that facilitate video editing and the insertion of images related to your product, don't forget to insert music to your content to make it more dynamic and enjoyable, on the internet you can find free images and video clips that you can add to your videos.
5. Augmented reality.
Some social networks such as Facebook are in the process of inserting products on augmented reality, this will provide a better experience to users when contemplating scenes in various dimensions. It is recommended that you start creating content that can be viewed through these tools.
6. Instant Messaging.
The use of instant messaging tools will allow you to be in immediate contact with your customers and you will be able to offer products, services, news and advice about them.
Advantages of its implementation in marketing strategies.
If you apply these trends in your marketing strategy, you will enjoy the following benefits:
- Increased number of followers. This can translate into more people interested in your brand to whom you can offer information about your products.
- Better experience. The factor that determines whether the customer buys or not is the experience you offer him, human beings are sensitive to emotions and everything that stimulates us makes us act. Learn how to create quality and motivating digital content, the result will be more conversions.
- Better results in search engines. When you learn how to create stimulating digital content, you also attract the attention of the major search engines. Their algorithm detects all the trends related to certain topics and that will make it easier for others to find you when they search.
With these digital marketing strategies, you have greater opportunities to grow your business during 2021. Combine several of these elements and you will soon see your company at the top of the search results.