17 | diciembre | 2020
The COVID-19 pandemic has changed the way companies work. Faced with the forced closure, some chose to carry out work from home, a modality known as home office. For a digital marketing agency, should you exercise this option?
Let's review why work from home is necessary. We also invite you to know the advantages that digital marketing companies enjoy when they modernize and adopt this modality.
General context of home office
To better understand the circumstances in which home office is given and its advantages, we will develop this topic with dynamic questions.
Is it a modality that emerged during the pandemic?
No, for years home office has existed and used as a way to reduce costs. The need to adopt this work model within companies increased after the economic crisis of 2009. This helped save resources by avoiding relocation expenses and office rent.
Why is it important to resort to home office in this pandemic?
Some governments have established a mandatory suspension of activities. For those companies that depend exclusively on their establishments to operate, this represents a problem. There is no opportunity to carry out activities or earn income, meanwhile, expenses such as wages and rents run their course.
For companies to avoid completely stopping their operations, they can choose to allow their workforce to work from home. Thanks to the Internet and videoconferencing and remote assistance platforms, it is possible to connect with employees and coordinate activities. Its use is useful for marketing companies.
What advantages does home office offer for digital marketing companies?
- Lower rental costs. When developing marketing campaigns you need to have a space for teams to work. However, there are some activities that can be done remotely, for which you do not need to rent additional facilities, since your employees can work from home.
- Protection of the health of your staff. No marketing company can run its normal course if several of its employees are ill. Protect your team while they work from home. Even your customers will appreciate you protecting them.
- You avoid the stoppage of activities. While your competition is worried about closing their facilities temporarily, you can continue with your distance marketing campaigns.
- Priority to goals. With home office the main thing will be the fulfillment of objectives and not of hours worked. The international company Nasdaq identified an increase in labor productivity by 12%!
Do not wait until the Government dictates the closure of companies because of the pandemic. Start testing the benefits of the home office modality in your digital marketing agency.