05 | noviembre | 2020
Would you like to increase the number and amount of your sales through the Internet? You can achieve this if you include inbound marketing within your marketing strategy. In this article we will show you that it is a very simple and interesting process. Let's look at some questions that may arise on the subject.
1. What is inbound marketing?
It is a mechanism that implements the principles of marketing in order to produce non-invasive advertising. It is about supporting the client during the purchase process, until the transaction is finally completed.
This friendly accompaniment allows the client to feel in an environment of trust, respect for their privacy and interests, as well as the right to make informed purchases. It is a strategy that you must apply in your business if you want to increase your sales.
2. What benefits will you get with this strategy?
Here are some of the benefits you’ll have with inbound marketing.
- Gain loyalty. The fact that a customer purchases a product is not a guarantee of satisfaction. But an informed user who is satisfied with the attention they received during the purchase process is very likely to return to the business to make new acquisitions.
- Be perceived as a transparent brand. No customer is encouraged to buy on an Internet site where important data such as return policies, offers and discounts, means of payment, attention channels in case of complaints, among other fields, are hidden.
But when a business has the ability to satisfy a customer's concerns and provide them with all the information they need, it can develop a sense of trust in them. This feeling generally ends with a purchase.
- Persuasive and non-intrusive sales. Have you been to a business where they sell clothes, where the sales manager follows you throughout the establishment? This harassment inhibits customers from buying. Don't harass your customers with crazy ads or insist on tagging those who follow your page every hour. Respect the freedom of decision of those who visit your page and stay tuned when any of them ask for personalized (non-invasive) help.
3. What shortcuts can you implement to get the most out of it?
- Attraction. Do it with the help of digital content marketing, social networks and events.
- Conversion. Through webinars, e-books and templates.
- Education. Through subscriptions to your site you can send valuable information to the email of users interested in your business.
- Closure and loyalty. You must keep your customers informed that they have already made a purchase about future products. Don't lose contact with those who haven't yet but follow your page.
In summary
Apply these tips to your website's advertising strategies. Implement inbound marketing resources so that you can satisfy your customers and make them loyal followers of your business, both for present and future products.